Social media Marketing (SMM) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites. SMM is similar to search engine optimization in that the goal is to generate traffic and awareness for a website. In general, social media marketing refers to optimizing a website and its content in terms of sharing across social media and networking sites.
The idea is to strategically create interesting content that encourages and entices people to engage with a website. Common examples of social media engagement are liking and commenting on posts, retweeting, embedding, sharing, and promoting content. Social media marketing is also an effective way of implementing online reputation management (ORM), meaning that if someone posts bad reviews of a business, a SMM strategy can ensure that the negative feedback is not the first link to come up in a list of search engine results